The Power of Modern-Day Marketing Strategies

In my Writing, Rhetoric and Literacy class, I was assigned a series of analysis papers, and this is the final analysis I completed for the class. The focus of this paper was on rhetoric and power and answering the question: how do modern-day marketers use rhetoric and power to create an advertisement that appeals to its target audience? A Levi’s commercial that utilized Walt Whitman’s poem, “America” is the advertisement showcased to answer this question in my analysis.